Agr
IARA provides a subscription-based center-pivot irrigation service for agricultural producers, eliminating the high upfront cost of purchasing equipment. The company supplies and installs the complete irrigation system, including the pivot, adutora, and motobomba, along with ongoing management through a water-balance platform and expert technical support.
- Agriculture Technology
- Artificial Intelligence
- Clean Technology
- Internet of Things
- Software Only
Funding
Founders
Product
Problem
Center-pivot irrigation systems require substantial upfront capital investment, often representing a significant portion of a farm's total costs. This financial barrier, combined with the complexity of equipment selection, installation, and ongoing management, prevents many producers from adopting irrigation technology that can increase yields and protect against drought.
Solution
IARA offers an irrigation-as-a-subscription model, providing farmers with access to complete center-pivot systems without the large initial investment. The service includes the supply and installation of all necessary equipment—the pivot, adutora, and motobomba—delivered fully assembled and ready to irrigate. Beyond equipment, the company manages irrigation through a proprietary water-balance platform, with expert agronomists offering ongoing support to ensure each crop receives the exact amount of water needed. Subscribers also benefit from included maintenance, insurance, and the flexibility to purchase the equipment at the end of the plan.
Target Audience
The primary customers are agricultural producers, such as soybean, corn, or cotton farmers, who need to implement or scale center-pivot irrigation but face high upfront costs and require technical support for water management.
Features
- Subscription plans that cover the full equipment package: center pivot, adutora, and motobomba
- Includes insurance and routine maintenance of all irrigation equipment
- Proprietary water-balance platform with expert agronomic support for irrigation decision-making
- Project delivery with equipment mounted and ready for immediate operation
- Option to purchase the equipment as part of the plan
- Requires only 20% of the initial capital investment compared to traditional equipment ownership