Nature Innovation Group operates i-kasa, a mobile-based umbrella sharing platform that allows users to locate and rent umbrellas from various spots across Japan. This service provides a cost-effective alternative to disposable umbrellas, reducing waste and offering convenient access to umbrellas without the need to carry one.
Funding
$2.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many people purchase disposable umbrellas when unexpected rain occurs, leading to waste and unnecessary expense. Carrying an umbrella at all times can be inconvenient, but being caught in the rain without one is undesirable.
Solution
i-kasa provides a mobile platform for users to rent and return umbrellas from a network of locations. Users can locate nearby umbrella stands via the i-kasa mobile app and rent an umbrella for a short period, offering a cost-effective and environmentally conscious alternative to purchasing disposable umbrellas. The service allows users to avoid the inconvenience of carrying an umbrella at all times while ensuring they have access to one when needed.
Target Audience
The primary users are individuals in Japan who need temporary access to an umbrella, including commuters, tourists, and residents.
Features
- Mobile app to locate nearby umbrella stands
- Umbrella rental via QR code scan
- Cost-effective pricing at 140 yen for 24 hours
- Wide network of umbrella stands across Japan
- Reduces waste from disposable umbrella purchases