Hyppo is a cloud‑based consumer insights platform that automates research design, data collection, and analysis using AI to deliver fast, low‑cost, actionable findings. It provides AI‑guided questionnaire creation, real‑time dashboards, and automated statistical insights that help product, marketing, and sales teams quickly align strategies with actual consumer demand.
Funding
Funding not disclosed
Founders
Product
Problem
Companies often struggle to obtain timely, high‑quality consumer insights because traditional research methods are slow, costly, and require extensive expertise, leading to delayed or suboptimal product, sales, and marketing decisions.
Solution
Hyppo offers a cloud‑based consumer insights platform that automates research design, data collection, and analysis to deliver actionable findings at speed and lower cost. The platform leverages an AI‑enhanced technology stack to select optimal methodologies, generate survey instruments, and process responses in real time. Users receive interactive dashboards and exportable reports that highlight key customer preferences, pain points, and purchase drivers. By streamlining the end‑to‑end research workflow, Hyppo enables businesses to quickly align product development, sales tactics, and marketing strategies with actual consumer demand.
Target Audience
Primary customers are product managers, marketers, and sales strategists at consumer‑focused companies, including brands, e‑commerce firms, and startups that need rapid, data‑driven decision support.
Features
- AI‑guided questionnaire creation that selects the most effective research method for each objective
- Real‑time analytics dashboard with visualizations of segmentation, sentiment, and trend data
- Multi‑modal data collection (online surveys, mobile panels, social listening) integrated into a single platform
- Automated statistical analysis and insight generation using machine‑learning models
- API and data export options for seamless integration with CRM, BI, and marketing automation tools
- Customizable reporting templates that can be branded and shared with stakeholders instantly