Hyperreal develops HyperModels, hyper-realistic digital human avatars that can perform across various digital media environments, including film, gaming, and immersive experiences. The company addresses the challenge of unapproved use of celebrity likenesses in AI-driven promotions by providing a blockchain-based marketplace for ethical licensing and monetization of digital identities.
Funding
$7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Digital ecosystems lack interoperability, resulting in fragmented digital identities across various platforms. The rapid advancement towards hyperrealistic digital environments necessitates a shift from caricature avatars to photorealistic identities. Unauthorized use of celebrity likenesses in AI-driven promotions and copyrighted training models poses significant challenges.
Solution
Hyperreal offers HyperModels, hyper-realistic digital human avatars designed for use across diverse digital media environments, including film, gaming, and immersive experiences. The company's platform addresses the ethical concerns surrounding the unauthorized use of digital identities by providing a blockchain-based marketplace for the secure licensing and monetization of these assets. This "Vault" platform enables talent, agencies, IP holders, and estates to manage and monetize digital identity DNA at scale, ensuring authorized, verified, and controlled usage through blockchain encryption. Hyperreal facilitates the creation of reusable digital performances that can be ethically licensed and scaled on blockchain, offering a talent-first solution for the evolving digital landscape.
Target Audience
Hyperreal's primary customers include talent, agencies, IP holders, estates, and content creators seeking to ethically monetize and manage digital identities across various digital ecosystems.
Features
- Blockchain-based marketplace for ethical licensing and monetization of digital identities.
- Secure and transparent accountability for talent monetization through blockchain traceability and smart contract licensing.
- Interoperability across all digital ecosystems, enabling digital identities to perform from film to gaming.
- Universal plug-in architecture featuring an SDK suite for digital ecosystem integrations.
- Eco-friendly ledger for secure and sustainable digital asset management.
- Identity portal and management tools for creators to license their digital identity as an interoperable asset.
- Content creator portal and animation tools to simplify the creation and management of digital content.
- Authenticated AI source code to ensure the integrity and authenticity of digital assets.