Hypefy is an AI-powered influencer marketing management platform that automates the selection, outreach, and campaign management processes for B2C brands on Instagram and TikTok. By streamlining these tasks, Hypefy reduces campaign management time by 90% and enhances performance tracking, enabling brands to achieve measurable ROI and consistent results.
Funding
$9.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
AVEFOIVI+1Founders
Product
Problem
Managing influencer marketing campaigns across platforms like Instagram and TikTok involves time-consuming manual processes for influencer selection, outreach, and performance tracking. Brands often struggle with identifying authentic influencers, ensuring on-brand content, and accurately measuring return on investment. This complexity can lead to inefficient campaigns and difficulty in scaling influencer marketing efforts.
Solution
Hypefy is an AI-powered platform designed to streamline and automate influencer marketing campaign management for B2C brands. The platform uses AI to identify suitable influencers based on audience demographics and brand alignment, automating outreach and communication workflows. Hypefy provides a centralized dashboard for managing campaigns, reviewing content, and tracking key performance indicators (KPIs) such as impressions, engagement, and conversions. By automating repetitive tasks and providing data-driven insights, Hypefy enables brands to optimize their influencer marketing strategies and achieve measurable results.
Target Audience
Hypefy targets B2C brands, marketing managers, and influencer marketing agencies looking to streamline campaign management, improve ROI, and scale their influencer marketing efforts on Instagram and TikTok.
Features
- AI-powered influencer discovery based on audience demographics and brand fit
- Automated campaign workflows for influencer outreach, content review, and payment processing
- Centralized dashboard for managing multiple campaigns across Instagram and TikTok
- Real-time performance tracking and reporting on key metrics like impressions, reach, and engagement
- Bot detection and vetting processes to ensure influencer authenticity
- Multi-platform influencer collaboration
- Audience-first influencer selection
- Safe, on-brand content review