Hype and Vice creates apparel that merges contemporary fashion trends with university branding, catering specifically to women's preferences. This approach addresses the lack of stylish, branded clothing options for female university students, enhancing their wardrobe choices.
Funding
$2.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many female sports fans are underserved by existing apparel options, which often consist of ill-fitting, oversized unisex styles or designs that lack contemporary fashion appeal. This leaves a gap in the market for stylish, branded clothing that caters specifically to women's preferences and allows them to express their team spirit with current trends.
Solution
Hype and Vice addresses this gap by creating officially licensed apparel that merges contemporary fashion trends with university, NBA, and MLS branding, specifically tailored for women. The company offers a diverse range of stylish alternatives to traditional sports uniforms and jerseys, including items like colorblock sweatpants, loungewear, outerwear, crop tops, tube tops, and bodysuits. These pieces are designed to allow female fans to express their team loyalty while maintaining a fashionable and comfortable look for game day or everyday wear. Hype and Vice's approach aims to empower women to celebrate their fandom with apparel that reflects their personal style and embodies the spirit of their college years.
Target Audience
The primary target audience is female sports fans, including college students, alumni, and general supporters of NBA and MLS teams, who seek fashionable and well-fitting apparel to express their team spirit.
Features
- Officially licensed apparel for college, NBA, and MLS teams, ensuring high-quality and authentic branding
- Wide range of product categories including tops, bottoms, outerwear, and loungewear
- Contemporary styles such as crop tops, tube tops, bodysuits, and varsity jackets, catering to current fashion trends
- Inclusive sizing options from XS to XXL
- Designs tailored specifically for women's fit and preferences, moving beyond traditional unisex styles
- Made-to-order production model to reduce waste and offer a wider variety of styles
- Embroidered team logos and two-color trim on select items for a high-quality, spirited look