Hylda
Hylda is a platform that combines content, community, and commerce to serve women navigating midlife. It provides resources, connections, and opportunities tailored to this demographic's specific needs and interests.
- Content & Publishing
- Healthcare Technology
- Software Only
- Wellness & Fitness Technology
Funding
Founders
Founder details are not available yet.
Product
Problem
Women in midlife often face a multitude of challenges related to menopause, including physical symptoms, emotional changes, and shifts in their relationships and sexual health. They lack a centralized platform that provides comprehensive resources, expert advice, and a supportive community tailored to their specific needs during this life stage.
Solution
Hylda is a digital platform designed to empower women navigating perimenopause, menopause, and post-menopause by offering curated content, community support, and access to relevant products and services. The platform addresses the multifaceted needs of women in midlife by providing expert-backed articles and videos covering medical information, wellbeing tips, beauty advice, and relationship guidance. Hylda also fosters a supportive community through its private Facebook group, enabling women to connect, share experiences, and seek advice from peers. Additionally, the platform features a curated shop with products specifically chosen to address common menopause-related concerns, such as skincare, haircare, sexual wellness, and overall wellbeing.
Target Audience
Hylda primarily targets women aged 40-60 who are experiencing perimenopause, menopause, or post-menopause and are seeking information, support, and solutions to navigate the challenges of this life stage.
Features
- Expert-authored articles and videos on menopause-related topics, including symptoms, HRT, mental health, weight management, and insomnia
- Curated selection of products addressing skincare, haircare, body care, sexual wellness, and overall wellbeing during midlife
- Private Facebook group providing a supportive community for women to connect and share experiences
- Access to expert advice from medical professionals, relationship therapists, and other specialists
- Content organized by life stage (perimenopause, menopause, post-menopause) for easy navigation
- Articles covering nutrition, fitness, mindfulness, and complementary therapies to promote overall wellbeing
- "My Midlife Survival Kit" series featuring personal stories and advice from inspiring women
- Option to book expert menopause appointments with healthcare professionals through Hylda's health partner