Hylda is a platform that combines content, community, and commerce to serve women navigating midlife. It provides resources, connections, and opportunities tailored to this demographic's specific needs and interests.
Funding
Funding not disclosed
Founders
Product
Problem
Women in midlife often face a multitude of challenges related to menopause, including physical symptoms, emotional changes, and shifts in their relationships and sexual health. They lack a centralized platform that provides comprehensive resources, expert advice, and a supportive community tailored to their specific needs during this life stage.
Solution
Hylda is a digital platform designed to empower women navigating perimenopause, menopause, and post-menopause by offering curated content, community support, and access to relevant products and services. The platform addresses the multifaceted needs of women in midlife by providing expert-backed articles and videos covering medical information, wellbeing tips, beauty advice, and relationship guidance. Hylda also fosters a supportive community through its private Facebook group, enabling women to connect, share experiences, and seek advice from peers. Additionally, the platform features a curated shop with products specifically chosen to address common menopause-related concerns, such as skincare, haircare, sexual wellness, and overall wellbeing.
Target Audience
Hylda primarily targets women aged 40-60 who are experiencing perimenopause, menopause, or post-menopause and are seeking information, support, and solutions to navigate the challenges of this life stage.
Features
- Expert-authored articles and videos on menopause-related topics, including symptoms, HRT, mental health, weight management, and insomnia
- Curated selection of products addressing skincare, haircare, body care, sexual wellness, and overall wellbeing during midlife
- Private Facebook group providing a supportive community for women to connect and share experiences
- Access to expert advice from medical professionals, relationship therapists, and other specialists
- Content organized by life stage (perimenopause, menopause, post-menopause) for easy navigation
- Articles covering nutrition, fitness, mindfulness, and complementary therapies to promote overall wellbeing
- "My Midlife Survival Kit" series featuring personal stories and advice from inspiring women
- Option to book expert menopause appointments with healthcare professionals through Hylda's health partner