HYGH provides a programmatic platform for booking digital out-of-home (DOOH) advertising campaigns across a network of over 3,700 high-resolution displays in major German cities. This solution enables businesses to efficiently reach their target audience in real-time, maximizing visibility and engagement while accommodating various budget sizes.
Funding
$23.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
SCFounders
Product
Problem
Businesses often struggle to efficiently manage and deploy digital out-of-home (DOOH) advertising campaigns, facing challenges in reaching target audiences in real-time and maximizing visibility across diverse locations. Traditional methods lack the flexibility and control needed to optimize ad spend and adapt to changing market conditions.
Solution
HYGH provides a programmatic DOOH advertising platform that allows businesses to book and manage campaigns across a network of high-resolution displays in urban environments. The platform offers a self-service interface and APIs for real-time campaign management, enabling users to target specific demographics and locations. HYGH's network includes various display types, such as city displays, point-of-sale (POS) displays, and premium displays in high-traffic areas, providing advertisers with diverse options to reach their desired audience. Through programmatic buying, advertisers can leverage data-driven targeting and automated placements to optimize their campaigns for maximum impact and efficiency.
Target Audience
HYGH's primary customers are advertisers, marketing agencies, and brands seeking to enhance their reach and engagement through targeted DOOH advertising campaigns. The platform caters to businesses of all sizes, from small local businesses to large enterprises.
Features
- Programmatic booking platform for DOOH advertising campaigns
- Real-time campaign management and performance tracking
- Hyperlocal targeting capabilities based on demographics and location data
- Diverse network of high-resolution displays in city centers, POS locations, and premium venues
- Self-service interface and APIs for seamless integration with existing marketing workflows
- Support for various ad formats, including video and motion graphics
- Integration with data providers for enhanced audience targeting
- CO2-footprint compensation through support of climate protection projects