The startup has developed a magnetic bike pedal system that enhances shoe-pedal contact for improved stability and easier disengagement during rides on mountainous terrains. This technology provides road, mountain, cyclocross, and urban cyclists with a safer riding experience by minimizing the risk of accidental release.
Funding
$250K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional clipless pedals offer security and power transfer but can be difficult to disengage quickly, while flat pedals offer freedom but sacrifice efficiency. This can lead to accidents or hinder performance for cyclists in varied terrains.
Solution
Hustle Bike Labs provides the Avery REMtech Pedal, a magnetic pedal system that combines the benefits of both clipless and flat pedals. The system uses rare-earth neodymium magnets to secure a rider's foot to the pedal via a ferrous metal REMplate that attaches to any standard SPD-style mountain bike shoe. This magnetic connection provides efficient power transfer and stability while allowing for quick and easy disengagement by simply twisting or sliding the foot, enhancing safety and control on challenging trails. The pedals also feature adjustable pins for increased grip and a wide platform for added stability.
Target Audience
The primary target audience includes mountain bikers, cyclocross riders, and urban cyclists seeking a balance between the efficiency of clipless pedals and the freedom of flat pedals, particularly those who ride in varied or challenging terrains.
Features
- Utilizes rare-earth neodymium magnets with over 100lbs of pull force per pedal for secure foot retention
- Compatible with standard SPD-style mountain bike shoes via included ferrous metal REMplates
- Adjustable traction pins for customizable grip
- Wide platform (95mm x 120mm) for enhanced stability and control
- Easy lateral foot release for quick disengagement in technical situations
- Pedal body constructed from durable 6061-T6 series aluminum alloy
- Spindle made from SCM415 nickel-plated steel
- Employs igus bushings and stainless steel cartridge bearings for smooth operation