Hurtig
Hurtig is an adaptive training platform that automatically adjusts workout plans based on real-time biometric data like HRV, sleep, and training load. It integrates with Garmin devices and will soon support Apple Watch, Fitbit, WHOOP, Polar, and Suunto, helping users stay consistent even when life disrupts their schedule. The system explains every adjustment, balancing progression with recovery to prevent burnout.
- Artificial Intelligence
- Software Only
- Wellness & Fitness Technology
Funding
Founders
Product
Problem
Static training plans fail when real life intervenes—poor sleep, stress, or unexpected schedule changes derail even the most motivated athletes. Users are left with generic advice that doesn't account for their current recovery state, leading to missed workouts, overtraining, or burnout.
Solution
Hurtig is an adaptive training coach that continuously rewrites your plan based on your body's real-time signals. By connecting to wearable devices, it monitors HRV, sleep, and training load, then automatically adjusts upcoming sessions to match your recovery and schedule. Every modification is explained in plain language, so you understand why a threshold run moved to Friday or today's session became an aerobic maintenance ride. The platform uses sports science and periodization principles to keep you progressing toward your goal while minimizing injury risk and overreach.
Target Audience
Primary users are busy professionals, parents, return-to-fitness athletes, and endurance athletes (runners, triathletes, cyclists) who need a training plan that adapts to their unpredictable lives while still driving measurable progress.
Features
- Automatic plan adjustments based on daily HRV, sleep quality, and spontaneous training sessions
- Week-level plan rewrites that preserve long-term progression targets while accommodating life events
- Clear explanations for every training change, showing the reasoning behind each adjustment
- Integration with Garmin devices now, with Apple Watch, Fitbit, WHOOP, Polar, and Suunto support coming soon
- Goal-based planning for races, fitness milestones, or long-term health, built on proven periodization principles
- Recovery-aware load management that reduces overtraining risk for masters and injury-prone athletes