The startup operates an interactive marketing platform that captures leads during events by enabling audience engagement through social media, text messaging, and email sign-ups. This system provides brands and artists with actionable analytics to identify attendees and collect first-party data, enhancing targeted marketing efforts.
Funding
$531.2K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Event organizers and brands struggle to capture attendee data and engage audiences effectively at live events. Traditional marketing methods often fail to identify and connect with a significant portion of the audience beyond existing loyal customers. This lack of direct engagement limits opportunities for personalized communication and measurable marketing results.
Solution
Hurdl provides a live event data capture and SMS marketing platform that identifies audience members and facilitates personalized engagement. The platform uses patented technology to collect first-party data through social media, text messaging, and email sign-ups, initiating direct conversations between brands and fans. By offering real-time interaction and data analytics, Hurdl enables targeted messaging, audience segmentation, and measurable results, enhancing the overall event experience for attendees and providing valuable insights for event organizers and sponsors. The system's audience lighting capabilities also allow for synchronized, segmented lighting effects, creating immersive experiences.
Target Audience
The primary target audience includes event organizers, brands, artists, sports teams, and venues seeking to enhance audience engagement, capture first-party data, and create personalized marketing campaigns at live events.
Features
- Patented data-collection technology to identify audience members at live events
- SMS marketing platform (Stella) for personalized, ongoing text-based communications
- Wearable LED wristbands activated by SMS survey, capturing attendee profiles
- Audience segmentation and targeted messaging based on collected data
- Real-time data analytics and demographic trend reporting
- Audience lighting capabilities for synchronized, segmented lighting effects
- Integrates social media, text messaging, and email sign-ups for comprehensive data capture
- No app required, uses familiar SMS interface