This startup operates a tech-driven athleisure apparel company that utilizes a proprietary microgravity matrix to absorb impact and optimize weight distribution. The technology provides enhanced cushioning and support, addressing the need for comfort in active lifestyles.
Funding
$760K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional socks often fail to provide adequate shock absorption and weight distribution, leading to foot fatigue, discomfort, and increased risk of injury, especially for individuals with active lifestyles or occupations that demand prolonged standing or high-impact activities. Existing sock manufacturing techniques have remained largely unchanged for decades, resulting in limited innovation in comfort and support.
Solution
Hurdle Apparel engineers performance socks with a proprietary MicroGravity Matrix, a soft, multi-dimensional support network made from a flexible micro-elastomer material. This matrix is infused within the performance yarn to offload weight from vulnerable areas, absorb shock, and evenly distribute pressure across the foot. The socks also incorporate MicroPly knitting technology, which uses layered, ultra-thin yarn fibers to create a breathable, double-layer protection system that minimizes blister formation.
Target Audience
The primary target audience includes athletes, runners, individuals in high-impact sports, and professionals in occupations requiring prolonged standing or high physical demand, as well as anyone seeking enhanced foot comfort and support.
Features
- MicroGravity Matrix: A proprietary elastomer matrix engineered for shock absorption and weight distribution.
- MicroPly Knitting Technology: Layered, ultra-thin yarn fibers for enhanced protection and breathability.
- Left/Right Foot Specific Design: Matrix technology engineered to conform specifically to each foot.
- Antimicrobial-infused performance yarn blend: Keeps feet cool and reduces odor.
- Over 2,000 micro air channels: Enhances breathability.
- Available in multiple styles: No show, ankle, quarter crew, and crew socks.