Huntress Wealth offers a personal finance app that integrates users’ psychological relationship with money into actionable financial planning. By combining daily mindset practices with goal‑oriented budgeting tools, it helps users identify how much to invest or save to meet their objectives while reducing anxiety. The platform also connects users with wellness practitioners and financial advisors to support holistic money management.
Funding
Funding not disclosed
Founders
Product
Problem
Many individuals experience financial anxiety and lack clear, actionable plans that align with their personal values and emotional relationship with money. Traditional finance apps focus on numbers alone, leaving users overwhelmed and uncertain about how to improve their financial wellbeing.
Solution
Huntress Wealth offers a personal finance platform that integrates psychological insights with daily habit‑forming practices. Users begin by exploring their beliefs and feelings about money, then set specific financial goals that reflect their values. The app provides daily prompts, progress tracking, and tailored investment and savings recommendations to help users build confidence and reduce anxiety. An expert network of wellness practitioners and financial advisors is available to support users and extend the platform’s guidance beyond automated advice. By combining emotional awareness with actionable financial planning, the service helps users feel empowered and in control of their wealth.
Target Audience
The platform is aimed at individuals seeking holistic financial wellness, particularly those who feel anxious about money and want a values‑aligned planning tool, as well as wellness professionals and financial advisors looking to engage clients through a behavioral finance approach.
Features
- Psychology‑first onboarding that maps users’ money beliefs, emotions, and goals
- Daily habit‑building exercises and progress dashboards that reinforce positive financial behaviors
- Personalized investment and savings recommendations based on individual goals and risk tolerance
- Integrated expert network allowing users to connect with wellness practitioners and financial/tax advisors
- Goal‑oriented analytics that show required investment amounts and savings rates to achieve targets
- Emphasis on clarity, confidence, and empowerment rather than perfection