Humla provides embedded finance solutions for retailers, enabling them to offer financial products directly to their customers. This helps retailers enhance their customer offerings and build loyalty through integrated financial services.
Funding
Funding not disclosed
Founders
Product
Problem
Retailers face challenges in enhancing customer loyalty and offerings due to limitations in providing integrated financial services within their existing platforms. Traditional financial products often require customers to navigate away from the retailer's ecosystem, creating friction and reducing engagement.
Solution
Humla provides embedded finance solutions that enable retailers to integrate financial products directly into their customer experience. By leveraging Banking-as-a-Service (BaaS) platforms, Humla allows retailers to offer branded payment solutions, loyalty programs, and financial management tools without becoming a bank themselves. This integration strengthens customer relationships by providing a seamless and rewarding shopping experience across both physical and digital channels. Humla's solutions include a debit Mastercard with Apple Pay support and a companion app for managing spending and earning extra membership points. The platform is designed to accelerate the development of payments and financial services, allowing retailers to adapt quickly to market changes and customer needs.
Target Audience
Humla primarily targets retailers in the Swedish food retail market seeking to enhance customer loyalty and provide integrated financial services.
Features
- Integration with SEB Embedded's Banking-as-a-Service (BaaS) platform
- Customizable debit Mastercard with Apple Pay support
- Mobile app for managing spending, tracking bonus points, and accessing financial services
- Loyalty program integration to reward customers for purchases
- Real-time transaction data and reporting
- Secure payment processing
- API for integrating financial services into existing retail platforms