Humii
Humii provides e‑commerce brands with unbiased, real‑time customer insights by leveraging a global network of mystery shoppers who simulate purchases and report detailed feedback. Their AI‑driven platform turns this qualitative data into friction maps, CX scores, and actionable recommendations, while also offering competitor benchmarking and continuous monitoring through a subscription‑based dashboard.
- Artificial Intelligence
- Data & Analytics
- Commerce & Shopping
- Enterprise Software
- Retail Technology
- Software Only
Funding
Raised to date
$300KRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Online retailers often lack unbiased, real‑time insight into why shoppers abandon their sites or experience friction across the purchase journey. Traditional analytics provide quantitative data but miss the qualitative “why” behind customer behavior, making it difficult to pinpoint and fix usability issues, benchmark against competitors, or improve post‑purchase loyalty.
Solution
Humii operates a global network of mystery shoppers who interact with a brand’s e‑commerce site and deliver detailed, unbiased feedback on each step of the customer journey. The collected data—over 100 data points per shop—is processed with AI to generate friction maps, CX scores, and actionable recommendations covering search, discovery, checkout, delivery, returns, and post‑purchase support. Brands receive a portal with dashboards, exportable reports, and competitor benchmarking, enabling continuous monitoring and data‑driven improvements without the need for extensive A/B testing programs. Pricing tiers offer scalable access to pre‑purchase optimization, full CX optimization, or custom enterprise solutions, all delivered as a monthly subscription with a minimum three‑month commitment.
Target Audience
Humii serves mid‑size to large e‑commerce brands and online retailers that need systematic, unbiased insight into pre‑ and post‑purchase customer experiences, as well as agencies managing multiple client stores.
Features
- Global mystery‑shopper network conducting 30‑40+ simulated purchases per month per client
- AI‑driven analysis that transforms raw shopper feedback into friction maps, CX scores, and actionable insights
- Comprehensive coverage of eight CX dimensions from search & discovery to loyalty & retention
- Competitive benchmarking with category averages and top‑100 retailer scores
- Exportable PDF and CSV reports plus an executive dashboard for real‑time monitoring
- Customizable dashboards and deep‑dive analyses for specific product categories or business needs
- Ongoing monthly assessments with continuous data collection and trend tracking