The startup offers a remote research platform that enables real-time user experience studies through advanced data collection tools. This platform allows businesses to gather actionable insights during product and marketing development, enhancing their decision-making processes.
Funding
$290K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional user research methods often involve time-consuming and costly in-person studies, limiting the frequency and scope of user feedback during product and marketing development. This can lead to delayed insights and a disconnect between product design and actual user experiences.
Solution
Humanify's ExploraStory platform offers a remote research solution that connects businesses directly with users to study their experiences in real-time. By leveraging mobile internet technology and advanced analytics, the platform enables marketing and product teams to gather user insights in hours instead of weeks, at a lower cost than traditional methods. Businesses can observe users interacting with products, capture their thoughts and actions as they occur, and generate reports to inform design and marketing decisions. The platform supports various research methodologies, including discovery research, user journey tests, and concept validation, providing a comprehensive understanding of user behavior.
Target Audience
The primary target audience includes marketing and product teams within businesses seeking to enhance their decision-making processes through rapid and cost-effective user research.
Features
- Remote user research platform enabling real-time observation of user experiences
- Advanced analytics for identifying patterns in unstructured data using behavioral, qualitative, and statistical modeling
- Template-driven study design for various use cases, including discovery research, user journey tests, and concept tests
- Option to recruit participants from a curated panel or use own participant pool, with NCCS/SEC classification across geographies
- Tools for running concept tests to validate ideas and pricing
- Capabilities for diagnosing digital properties to craft compelling experiences