Hudson MX
About Hudson MX
Hudson MX provides a unified platform for media planning, buying, billing, and payment, enabling real-time tracking and optimization across all channels and vendors. This technology reduces operational inefficiencies and errors in media invoice reconciliation, resulting in over 30% time savings for media teams.
```xml <problem> Media planning, buying, billing, and payment processes are often fragmented across multiple systems and vendors, leading to operational inefficiencies, errors in invoice reconciliation, and limited real-time visibility into campaign performance. Traditional methods rely heavily on spreadsheets and manual processes, hindering agility and strategic decision-making. </problem> <solution> Hudson MX offers a unified platform designed to streamline and enhance media planning, buying, billing, and payment workflows across all channels and platforms. The MX Platform provides real-time tracking and optimization capabilities, enabling agencies, in-house teams, and co-housed teams to manage media investments more effectively. By centralizing data and automating key processes, Hudson MX reduces manual effort, minimizes errors, and provides a comprehensive view of omnichannel spend and performance. The platform's customizable modules and team-specific workflows support differentiated strategies and improve return on ad spend (ROAS). </solution> <features> - Unified platform for media planning, buying, billing, and payment - Real-time tracking of budgeted, actual, and invoiced spend across all campaigns - Automated invoice reconciliation with rules-based logic - Integration with leading ad platforms (e.g., Google Ads, Bing, Facebook, Google DV360, Google Campaign Manager) for live performance data - Customizable workflows tailored to specific team processes - Omnichannel data warehouse for real-time insights and reporting - Flexible billing rules engine to create consolidated bills across all media and fee categories - Automated recording of media transactions in the General Ledger </features> <target_audience> Hudson MX targets media agencies, in-house marketing teams, and co-housed teams seeking to streamline media operations, improve financial control, and maximize ROAS. </target_audience> <revenue_model> Hudson MX offers a subscription-based model for platform access. </revenue_model> ```
What does Hudson MX do?
Hudson MX provides a unified platform for media planning, buying, billing, and payment, enabling real-time tracking and optimization across all channels and vendors. This technology reduces operational inefficiencies and errors in media invoice reconciliation, resulting in over 30% time savings for media teams.
Where is Hudson MX located?
Hudson MX is based in Atlanta, United States.
When was Hudson MX founded?
Hudson MX was founded in 2016.
How much funding has Hudson MX raised?
Hudson MX has raised 63500000.
- Location
- Atlanta, United States
- Founded
- 2016
- Funding
- 63500000
- Employees
- 55 employees
- Major Investors
- Ascential