How Men Cry
How Men Cry is a men's mental wellness platform that helps men understand themselves and develop emotional resilience through a holistic approach addressing mind, body, spirit, relationships, and nature. The company provides resources, community connection, and personal development tools designed to help men move from a state of "drowning" in unprocessed pain to "swimming skillfully" through life's challenges. The platform positions itself as an "internal gym" rather than a therapist's office, offering practical skill-building for emotional growth.
- Software Only
- Wellness & Fitness Technology
Funding
Founders
Product
Problem
Men face disproportionately high rates of suicide, with 100 men dying by suicide every day in the United States and men being 4x more likely than women to die by suicide. Traditional masculine norms discourage emotional vulnerability, leaving many men without the language, tools, or safe spaces to process pain, trauma, and mental health challenges, resulting in a cycle of suppression, burnout, and isolation.
Solution
How Men Cry provides a comprehensive men's mental wellness platform designed to help men better understand themselves and develop the skills to thrive emotionally, relationally, and spiritually. The platform reframes "crying" broadly as all the ways men "cry out" from unprocessed pain and trauma, offering a structured path from "drowning" in emotional distress to "learning to swim" through internal connection to "swimming skillfully" in life. The approach integrates five core areas—mind, body, spirit, relationships, and nature—providing men with the space, time, and resources to connect the dots internally and build what the company calls both "skill set and soulset." Positioned as an "internal gym" rather than a therapist's office, the platform offers practical, action-oriented tools and community support that help men develop emotional intelligence, resilience, and sustainable life practices.
Target Audience
Primary audience is men who feel trapped by traditional masculine norms and struggle with emotional expression, mental health challenges, or a sense of disconnection, as well as those seeking personal growth and a more fulfilling approach to life.
Features
- Holistic framework addressing five interconnected pillars: mind, body, spirit, relationships, and nature
- Structured progression model moving users from "drowning" through "learning to swim" to "swimming skillfully"
- Reframing of "crying" to encompass all forms of emotional expression and pain processing beyond physical tears
- Community-driven approach providing connection and shared experiences among men
- Emphasis on practical skill-building and continuous effort rather than passive therapy or one-time solutions
- Content and resources designed specifically for men who struggle with traditional masculine expectations