Howly
Howly provides a visual mapping and analysis tool for HubSpot workflows, automatically charting every connection and dependency across a portal so users can identify broken links, assess impact before changes, and generate audit reports with linked evidence. The platform includes an AI-powered question-and-answer interface that reads live workflows and returns actionable insights, plus a Workflow Canvas that displays direct enrollment chains and triggers on a single canvas without opening individual workflows. Trusted by 250+ solutions partners, Howly also estimates HubSpot workflow credit costs based on 30-day enrollment data and published per-action rates.
- Marketing Technology
- Enterprise Software
- Software Only
- Artificial Intelligence
- Data & Analytics
- AI Agents
Funding
Founders
Founder details are not available yet.
Product
Problem
HubSpot portals often accumulate complex, interconnected workflows that are difficult to visualize and understand, especially when inherited from previous administrators. This complexity makes it hard to identify broken links, assess the impact of changes, and produce clear audit documentation, leading to costly errors and time-consuming manual analysis.
Solution
Howly provides a visual mapping tool for HubSpot workflows, automatically charting every connection and dependency across a portal on a single canvas. The platform includes Ask Howly, a built-in assistant that answers plain-English questions about workflows, identifying what's broken, what to fix first, and what a change will affect, with answers linked directly to the map. Howly also offers a Workflow Canvas showing direct enrollment chains, shared lists, and property triggers, plus a Property Impact feature that traces upstream and downstream dependencies to reveal the blast radius of any change. The tool is read-only, ensuring it never modifies HubSpot data, and generates audit reports with linked evidence for client handoffs.
Target Audience
Primary users are HubSpot solutions partners, consultants, and agencies that manage multiple client portals and need to perform discovery audits, troubleshoot workflow issues, and document system architecture. In-house HubSpot administrators at companies with complex automation setups also benefit from the visualization and impact analysis capabilities.
Features
- Workflow Canvas that maps every workflow connection on a single canvas, including direct enrollment chains across object types, list-based triggers, and property-based triggers
- Ask Howly AI assistant that reads live portal data and answers questions about priorities, cleanup plans, workflow credits, and specific workflow behavior with clickable links to the map
- Property Impact tracing that maps all upstream and downstream dependencies to show the blast radius before making changes, including the ability to draft planned workflows and catch conflicts pre-build
- Health Checker that flags stale, duplicate, or redundant workflows and estimates HubSpot workflow credit costs based on 30-day enrollment data and HubSpot's published per-action credit rates
- Branded audit reports with linked evidence for client deliverables, plus PDF, PNG, and Lucidchart export options
- Read-only architecture that never creates, edits, enables, disables, or deletes anything in HubSpot