HowdyGo
HowdyGo is a platform for creating interactive product demos that let B2B software companies showcase their actual product UI with clickable guides, tooltips, and personalized elements. It replaces static videos and screenshots with hands-on experiences that can be embedded on websites, used in sales outreach, or deployed as in-app tours. The platform includes editing tools, analytics, and CRM integrations to help teams track engagement and drive conversions.
- Artificial Intelligence
- Data & Analytics
- Marketing Technology
- Sales Technology
- Software Only
Funding
Founders
Product
Problem
B2B software companies struggle to effectively communicate product value to prospects using static videos or screenshots, which fail to provide a hands-on understanding of the product. This leads to lower engagement, longer sales cycles, and difficulty converting prospects who need to see the product in action before making a purchase decision.
Solution
HowdyGo provides an interactive product demo platform that lets companies create engaging, clickable walkthroughs of their actual software UI. Users can layer on guides, tooltips, voiceovers, and branching scenarios to create a guided experience that feels like a live product tour. The platform allows for easy editing of captured UI—such as swapping out screens, personalizing text and logos, and blurring sensitive data—so demos stay current without re-recording. HowdyGo also offers analytics to track viewer engagement and integrates with CRMs and marketing tools to streamline lead capture and attribution.
Target Audience
Primary customers are B2B SaaS companies, particularly product marketing and sales teams, who need to showcase product features, onboard users, or nurture prospects through interactive, hands-on demos.
Features
- Clickable guides, tooltips, voiceovers, and video bubbles layered onto captured product UI
- Edit text, logos, images, videos, and charts directly in the captured UI without re-recording
- Dynamic variables and logos for personalizing demos at scale for different personas or accounts
- Blur, hide, or delete sensitive PII data automatically from captured UI
- Swap out outdated screens with new UI while all shared links and embeds update instantly
- Demo analytics tracking viewer progression, engagement, and conversion, with CRM integrations (HubSpot, Salesforce, Marketo, Segment, Heap, Google Analytics)
- Embeddable demos for websites, in-app product tours, and automated sales sequences