HowdyGo
HowdyGo is an interactive product demo platform that lets B2B software companies create clickable, guided walkthroughs of their actual product UI. The platform includes a no-code HTML editor for updating screens and personalizing content, plus AI features that generate demos and scrub sensitive data automatically. It also provides analytics and CRM integrations to track viewer engagement and qualify leads.
- Software Only
- Artificial Intelligence
- Marketing Technology
- Data & Analytics
- Sales Technology
Funding
Founders
Founder details are not available yet.
Product
Problem
B2B software companies struggle to effectively communicate product value to prospects using static videos or screenshots, which fail to provide a hands-on understanding of the product. This leads to lower engagement, longer sales cycles, and difficulty converting prospects who need to see the product in action before making a purchase decision.
Solution
HowdyGo provides an interactive product demo platform that lets companies create engaging, clickable walkthroughs of their actual software UI. Users can layer on guides, tooltips, voiceovers, and branching scenarios to create a guided experience that feels like a live product tour. The platform allows for easy editing of captured UI—such as swapping out screens, personalizing text and logos, and blurring sensitive data—so demos stay current without re-recording. HowdyGo also offers analytics to track viewer engagement and integrates with CRMs and marketing tools to streamline lead capture and attribution.
Target Audience
Primary customers are B2B SaaS companies, particularly product marketing, product management, and sales teams, who need to showcase product features, onboard users, nurture prospects, or enable partners through interactive, hands-on demos.
Features
- Clickable guides, tooltips, voiceovers, AI voices, video bubbles, zoom effects, branching, and chapters layered onto captured product UI
- No-code HTML editor to edit text, logos, images, videos, and charts directly in the captured UI without re-recording; swap out outdated screens while all shared links and embeds update instantly
- AI agent that generates full demos with annotations, chapters, and voiceovers automatically from a captured flow, rewrites demos for personalization, and scrubs sensitive PII data automatically
- Dynamic variables and logos for personalizing demos at scale for different personas, verticals, or accounts; blur, hide, or delete content a prospect shouldn't see
- Demo analytics tracking viewer progression, engagement, and conversion, with lead capture forms and CTAs placed at any step; lead scoring based on viewing behavior
- Integrations with HubSpot, Salesforce, Attio, Google Analytics, Twilio Segment, Marketo, Fullstory, Zapier, Heap, and custom webhooks
- Embeddable demos for websites, in-app product tours, automated sales sequences, and leave-behind demos for sales champions
- Use cases spanning product launches, in-app paywalls, how-to guides, internal product enablement, and partner enablement