Hovgaard
Hovgaard provides fractional product leadership and venture-building services for B2B tech companies operating in regulated industries such as energy, fintech, and construction. The firm helps expert teams turn domain knowledge into scalable software and AI products, offering services ranging from part-time product strategy to full product team capacity on retainer. One concrete example includes building Baldr, an AI venture for construction tenders, where the founder serves as co-founder and CEO.
- Artificial Intelligence
- Construction Technology
- Software Only
Funding
Founders
Product
Problem
B2B technology companies in regulated industries often struggle to translate deep domain expertise into scalable software products and repeatable growth. Many lack in-house product leadership or the capacity to build and validate new ventures, resulting in stalled growth, missed market opportunities, and an inability to compete with more agile, product-driven rivals.
Solution
Hovgaard provides fractional and interim product leadership, venture-building services, and full product team capacity on retainer for B2B tech companies in energy, fintech, proptech, construction, and engineering. The firm helps founders and teams shape value propositions, define product strategy, run structured discovery, and build MVPs and early pilots with real users. By combining senior product leadership with AI-augmented discovery and a trusted network of engineers and designers, Hovgaard enables clients to move from zero to traction efficiently. The approach also includes occasional direct investment in B2B tech startups, with hands-on operational support, as demonstrated by the current venture Baldr, an AI platform for construction tenders.
Target Audience
Primary customers are founders and product teams in regulated B2B sectors—including energy, fintech, proptech, construction, and engineering—who need product leadership, venture-building support, or full product team capacity without permanent hires.
Features
- Fractional product and growth leadership, including value proposition shaping, product strategy, and experimentation toward product-market fit
- Venture building from scratch, covering structured discovery, MVP iteration, and early pilot development with real users
- Full product team on retainer, delivering product leadership, design, and engineering through a trusted senior network
- AI-augmented discovery, validation, and build processes to accelerate speed without sacrificing rigor
- Direct investment in select B2B tech startups, combined with hands-on operational support
- Current venture building of Baldr, an AI platform for construction tenders, demonstrating applied expertise in regulated industries