info.link is a transparency platform that enables companies to create and manage compliant product information pages and QR codes, ensuring adherence to EU Green Claims regulations. By providing tools for verifying and sharing product-specific environmental claims, info.link helps businesses meet legal requirements while enhancing consumer trust and engagement.
Funding
Funding not disclosed
Founders
Product
Problem
The EU Green Claims Directive and other environmental regulations require companies to provide product-specific, verifiable data on environmental claims, creating a need for businesses to efficiently manage and communicate this information to consumers and retailers. Many companies lack a streamlined solution for creating compliant product information pages and QR codes, leading to potential legal issues and reduced consumer trust.
Solution
info.link is a transparency platform designed to help companies create and manage compliant product information pages and QR codes, ensuring adherence to EU Green Claims regulations and other environmental directives. The platform enables businesses to verify and share product-specific environmental claims, streamlining the process of meeting legal requirements and enhancing consumer trust. By providing tools to create consumer-friendly info pages in multiple languages, import product data from GDSN or PIM systems, and link to product pages with GS1 Digital Link-standard QR codes, info.link simplifies compliance and improves brand value. The platform also supports recycling information and repair guides to meet EU Right to Repair guidelines.
Target Audience
The primary target audience includes brands, manufacturers, and retailers that must comply with EU environmental regulations, particularly those related to Green Claims and product transparency.
Features
- Creation of consumer and retail-friendly information pages in multiple languages
- Integration with GDSN and PIM systems for easy product data import
- Library of pre-formatted claims and evidence sharing capabilities
- Generation of GS1 Digital Link-standard QR codes for product packaging
- Tools for providing recycling information and repair guides
- Compliance features for EU Green Claims Directive, Digital Product Passport (DPP), and other regulations
- Automated processes for packaging and Green Claims approval
- Interactive reports for Green Claims screening