Hotelrank offers an analytics platform that tracks how AI travel assistants mention and rank hotels, distinguishing direct‑booking links from OTA links. It provides monthly reports and competitive benchmarks, helping boutique hotels and groups optimize their content and schema to improve AI‑driven visibility and increase direct bookings.
Funding
Funding not disclosed
Founders
Product
Problem
Hotels lack visibility into how AI-driven travel assistants (e.g., ChatGPT, Gemini, Perplexity) recommend them, making it difficult to understand which platforms direct travelers to their own booking sites versus OTAs and to gauge performance against competitors.
Solution
Hotelrank provides an analytics platform that monitors AI recommendation engines for hotel mentions, ranking, and link types. The service tracks mentions across multiple large‑language‑model platforms, evaluates the share of direct‑booking links versus OTA links, and scores hotels on attributes that influence AI perception such as location, service, and value. It delivers monthly reports that compare a hotel’s AI visibility and perception against up to three competitors, highlighting strengths, weaknesses, and trends over time. By surfacing these insights, hotels can adjust content, schema, and marketing tactics to improve AI‑driven discovery and increase direct bookings.
Target Audience
Primary customers are independent boutique hotels and hotel groups that need to understand and improve their presence in AI‑driven travel recommendation channels.
Features
- Cross‑platform monitoring of AI models (ChatGPT, Gemini, Perplexity, GPT‑5.x, etc.) for hotel mentions and ranking
- Link analysis distinguishing direct‑booking URLs from OTA URLs in AI responses
- Competitive benchmarking with up to three rivals per hotel, including average rank and perception scores
- Attribute‑level AI perception scoring (e.g., location, service, cleanliness) with trend visualizations
- Monthly insight reports and a traveler conversation explorer that shows common prompts and persona queries
- API access and data export for integration with existing revenue‑management or CRM systems
- Optional AI‑optimized website builder with schema markup and FAQ generation to improve AI visibility