Horace is an e‑commerce brand that offers fragrance‑free, vegan, and mostly natural skincare and grooming products specifically formulated for men. Customers complete a short skin‑diagnostic questionnaire to receive a personalized routine, which can be ordered online with free shipping over €40 or picked up in‑store via Click & Collect across France and the UK.
Funding
$28.9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Men often lack convenient access to high‑quality, natural skincare and grooming products that are tailored to their specific skin type and concerns. Traditional retail options are fragmented, and many products contain synthetic ingredients that can irritate sensitive skin.
Solution
Horace provides an online platform that offers a curated range of fragrance‑free, vegan, and predominantly natural skincare and grooming products for men. Users can complete a quick skin‑diagnostic questionnaire to receive a personalized routine, which can be purchased online with free shipping on orders over €40 or collected in‑store via Click & Collect at numerous locations across France and the UK. Each product is formulated in France with transparent ingredient lists, free from parabens, sulfates, mineral oils, and silicones, ensuring suitability for all skin types, including sensitive skin. The brand combines e‑commerce convenience with physical retail touchpoints, allowing customers to test products in‑store before buying. By offering bundled routines, Horace helps men simplify their grooming regimen while delivering consistent, visible results.
Target Audience
Primary customers are men seeking effective, natural skincare and grooming solutions, including those with sensitive or specific skin concerns, who prefer a streamlined online shopping experience complemented by physical store access.
Features
- Online skin‑diagnostic tool that generates a customized product routine in under three minutes.
- Over 30 best‑selling products covering cleansing, exfoliation, hydration, anti‑age, eye care, beard care, and sun protection.
- Formulations with 96‑99 % natural ingredients, vegan, cruelty‑free, and free from parabens, sulfates, mineral oils, and silicones.
- Click & Collect service at more than 20 boutique locations, enabling same‑day pickup after online purchase.
- Free standard delivery for orders above €40 and optional 3‑installment payment for purchases over €60.
- Transparent ingredient disclosures and detailed usage instructions for each product.
- Bundled routine kits that provide cost savings and ensure all steps of a complete skincare regimen are covered.