Hopi is a mobile app that consolidates promotional offers from hundreds of Turkish brands and stores into a single marketplace, letting users activate personalized “click‑to‑earn” campaigns and earn Paracık rewards. The earned Paracık can be redeemed at a 1 TL = 1 Paracık rate via the Hopipay digital wallet for discounts, installment payments, or gifting, while real‑time notifications and a recommendation engine help shoppers discover relevant deals quickly.
Funding
$2.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
PFounders
Product
Problem
Consumers in Turkey face fragmented loyalty programs and limited incentives across numerous online and offline retailers, making it difficult to discover personalized deals and earn meaningful rewards while shopping.
Solution
Hopi is a mobile app that aggregates promotional offers from hundreds of brands and stores, presenting users with tailored “click‑to‑earn” campaigns and instant cashback‑like rewards called Paracık. Shoppers earn Paracık by scanning a Hopi QR code at checkout or entering a code for online purchases, with each Paracık equivalent to 1 TL that can be redeemed on future purchases or transferred to friends. The app also provides a digital Hopipay wallet, installment‑payment options, and a personalized feed of trending categories, enabling users to discover and activate deals quickly before buying.
Target Audience
Hopi targets digitally‑savvy Turkish consumers who shop across multiple brands and seek consolidated rewards, as well as retailers looking to increase customer engagement through a shared loyalty platform.
Features
- Unified marketplace displaying brand‑specific campaigns and “click‑to‑earn” percentages (e.g., 0.5%–10% Paracık) for both in‑store and e‑commerce purchases
- QR‑code scanning and code entry system that automatically credits Paracık to the user’s Hopipay wallet
- Paracık redemption at a 1 TL = 1 Paracık rate, usable for discounts, installment payments, or gifting to friends
- Integrated digital wallet (Hopipay) showing balance, spending limits, and payment methods in one view
- Personalized recommendation engine that surfaces offers based on shopping habits, interests, and trending categories
- Category browsing (fashion, tech, travel, home, etc.) for quick discovery of relevant promotions
- Real‑time notifications of new campaigns, surprise rewards, and limited‑time offers