Hoox delivers hyper-contextual, real-time incentives embedded directly within the shopping journey for issuers and merchants. This platform integrates personalized offers natively across e-commerce sites, mobile apps, and point-of-sale systems to drive cardholder engagement. The result is increased offer conversion rates and incremental card spend for issuers while merchants reduce cart abandonment.
Funding
$150K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Financial service providers face challenges in engaging cardholders, with a significant percentage of acquired cards remaining inactive. Traditional engagement methods often fail to resonate, resulting in low activation rates and underutilization of cardholder potential. Merchants also struggle with high cart abandonment rates, impacting revenue and profitability.
Solution
Hoox provides a customer activation platform that leverages real-time data to deliver personalized incentives to cardholders during their online shopping experience. By identifying consumer purchase intent, Hoox presents targeted offers that encourage card usage and reduce cart abandonment. The platform enables financial service providers to increase card activation and top-of-wallet status while offering merchants a way to boost conversion rates without impacting their profit and loss. Hoox operates as a zero-knowledge data collaboration platform, employing advanced encryption techniques to ensure personalized experiences with complete privacy.
Target Audience
The primary target audience includes financial service providers, such as banks and card issuers, seeking to improve cardholder engagement and activation rates, as well as merchants looking to reduce cart abandonment and increase conversion rates.
Features
- Real-time personalized incentives delivered during the online shopping experience
- Dynamic offer creation based on consumer purchase intent
- Integration with merchant eCommerce platforms to reduce cart abandonment
- Real-time dashboard and control tower for campaign management and performance tracking
- Scalable infrastructure designed for peak performance and adaptability
- Zero-knowledge data collaboration platform ensuring user privacy through SHA-2 512 bit hashing and RSA 4096 Asymmetric Key encryption
- Compliant with privacy regulations, despite not handling any personally identifiable information (PII)