Hoopsy develops and sells highly accurate, over 99% reliable hCG pregnancy tests made primarily from paper. These diagnostic tests offer clear, word-based results via an accompanying digital app, minimizing guesswork for users. The company focuses on providing a sustainable alternative to traditional plastic testing by offering plastic-free products to consumers, retail, healthcare, and private label partners.
Funding
$161.5K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional pregnancy tests contribute significantly to plastic waste, and their line-based results can lead to ambiguity and user error. This creates an environmental burden and can cause unnecessary stress for individuals seeking clear, reliable results.
Solution
Hoopsy offers an eco-friendly alternative with its 99% plastic-free, paper-based pregnancy tests. These tests utilize a lateral flow immunoassay to detect human chorionic gonadotropin (hCG) in urine, providing over 99% accuracy. The accompanying digital app enhances user experience by interpreting results into clear, word-based readouts, eliminating guesswork. This approach aims to reduce environmental impact while ensuring diagnostic reliability and user confidence.
Target Audience
The primary target audience includes consumers seeking sustainable personal health products, as well as retail pharmacies, healthcare providers, and brands looking for private label eco-friendly diagnostic solutions.
Features
- Paper-based lateral flow immunoassay for hCG detection, achieving over 99% accuracy.
- Utilizes a midstream test format for ease of use, requiring a 10-second urine stream exposure.
- Capable of detecting hCG levels as low as 25 mIU/mL, allowing for testing up to five days before a missed period.
- Integrated with a companion mobile application that provides word-based results and can read results aloud, aiding visually impaired users.
- Constructed from 99% paper, with the paper sourced from responsibly managed forests, and the packaging is 100% recyclable.
- CE approved for the European market and registered with the MHRA in the UK.
- Offers wholesale and private label options for retail, healthcare, and community partners.