Hoopoz utilizes AI-driven content tracking and machine learning to ensure compliance with global advertising regulations across major social media platforms, preventing fines, account suspensions, and ad bans. The platform also facilitates creator discovery and performs pre- and post-upload compliance checks on marketing assets, enhancing collaboration and reducing the risk of demonetization.
Funding
Funding not disclosed
Founders
Product
Problem
Brands face challenges in maintaining compliance with advertising regulations across social media platforms, leading to potential fines, account suspensions, and ad bans. Monitoring content and ensuring adherence to diverse global standards is a complex and time-consuming process.
Solution
Hoopoz offers an AI-powered platform that automates content tracking and compliance monitoring across major social media platforms. The system uses machine learning to detect brand mentions, logos, and products within marketing assets, ensuring adherence to global advertising regulations. It facilitates creator discovery, performs pre- and post-upload compliance checks, and provides sentiment analysis of comments to reveal emotional trends. By integrating with OpenAI, Hoopoz refines matching phrases to capture all relevant elements, helping brands avoid fines, account suspensions, and ad bans.
Target Audience
The primary target audience includes brands and marketing agencies that require automated compliance monitoring and creator discovery solutions for social media advertising.
Features
- AI-driven content tracking across major social media platforms
- Machine learning model for detecting brands, logos, and products
- Integration with OpenAI to refine matching phrases
- Creator discovery using a personalization algorithm
- Real-time 24/7 video monitoring
- Sentiment analysis of comments
- Performance tracking of creators and content
- Compliance monitoring with global advertising regulations (CFPB, FCA, FINRA)