Hooked uses AI to analyze billions of data points and predict which short‑form stories will succeed on mobile devices. It delivers these stories through a chat‑fiction format and the Hooked TV vertical video app, providing interactive, bite‑size narratives optimized for Gen Z’s on‑the‑go consumption while giving creators a data‑driven path to reach a global audience.
Funding
$10M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
1OACFounders
Product
Problem
Mobile audiences, especially Gen Z, have limited access to short‑form, interactive storytelling that fits their on‑the‑go consumption habits, leading to fragmented engagement and difficulty for creators to reach large, engaged viewership.
Solution
Hooked leverages proprietary AI that analyzes billions of data points across the content development funnel to predict and produce hit stories tailored for mobile consumption. The company delivers these stories through its chat‑fiction format and the Hooked TV video app, both optimized for vertical screens and short attention spans. By automating hit‑prediction and streamlining production, Hooked can rapidly launch new series that resonate with global audiences. The platform also surfaces popular titles in top‑ranking positions on the App Store and Google Play, driving discovery and sustained user engagement. Hooked’s approach democratizes storytelling, allowing diverse creators to reach a worldwide audience without traditional studio gatekeepers.
Target Audience
Primary users are mobile‑first Gen Z consumers seeking short, interactive stories, and independent creators looking to distribute hit content at scale on smartphones.
Features
- AI‑driven content engine that evaluates billions of data points to forecast story performance before production
- Interactive chat‑fiction format that presents narratives as text message conversations, enhancing immersion on smartphones
- Hooked TV vertical video app featuring short‑form, binge‑able episodes optimized for mobile viewing
- Continuous delivery pipeline that rapidly scales successful story concepts across 100 million global viewers
- Integration of data‑backed insights to personalize recommendations and keep users engaged within the app
- Recognition as #1 app in over 25 countries and inclusion in Apple’s Top 10 Entertainment list, reflecting strong market traction