Hooked develops 100% plant-based seafood alternatives, utilizing innovative food technology to replicate the taste and texture of traditional fish products. This approach addresses the overfishing crisis and promotes a healthier marine ecosystem while providing consumers with nutritious and sustainable dining options.
Funding
$12.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Overfishing and destructive fishing practices are depleting fish populations and damaging marine ecosystems, threatening biodiversity and long-term food security. Consumers are seeking sustainable seafood alternatives that offer similar taste and nutritional profiles to traditional fish without contributing to environmental harm.
Solution
Hooked offers a range of 100% plant-based seafood alternatives designed to replicate the taste and texture of conventional fish products. By utilizing food technology, Hooked provides consumers with sustainable and nutritious options that address the challenges of overfishing. Their products aim to deliver the flavors and nutrients of seafood while minimizing the impact on marine ecosystems.
Target Audience
The primary target audience includes consumers seeking sustainable and plant-based alternatives to traditional seafood, as well as retailers and food service providers looking to offer environmentally conscious options.
Features
- Plant-based alternatives to tuna and salmon
- Gluten-free and soy-free Toonish option
- Smoked Salmoonish product mimicking warm-smoked salmon
- Products available in smaller pack sizes and at lower price points