Honest Mobile provides two complementary SIM products for UK users: a Classic SIM with unlimited UK calls, texts and 5G data, and a data‑only Smart SIM eSIM that acts as a backup, automatically switching to the strongest network and offering free global roaming with unlimited data for 500+ essential apps in over 180 countries. The service aims to eliminate poor signal coverage and costly roaming fees while offering flexible plans, a 14‑day money‑back guarantee, and carbon‑negative network operations.
Funding
$3.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
7OFounders
Product
Problem
Customers of major UK mobile networks often experience poor signal coverage in certain areas and incur high roaming fees when traveling abroad, leading to unreliable connectivity for essential apps.
Solution
Honest Mobile offers two complementary SIM products. The Classic SIM provides a standard 5G plan with unlimited UK calls, texts and data, rewarding long‑term customers with loyalty discounts. The Smart SIM is a data‑only eSIM that works alongside a primary SIM, automatically switching to the strongest UK network (EE, O2, Three, Vodafone) and offering free roaming with unlimited data for over 500 essential apps in more than 180 countries. Together, the two SIMs ensure continuous coverage, eliminate costly roaming charges, and simplify mobile management through quick eSIM activation and a user‑friendly app.
Target Audience
Primary customers are UK consumers who need reliable mobile coverage for everyday communication and travel, including commuters, frequent travelers, and users of essential mobile apps.
Features
- Data‑only eSIM that operates as a backup to any main SIM, auto‑switching when signal drops
- Access to 500+ essential apps (WhatsApp, Maps, Uber, etc.) on all major UK networks
- Free global roaming with unlimited data in 180+ countries, supporting 4G/5G where available
- Classic SIM includes unlimited UK calls/texts, 5G data, and loyalty discounts up to 30%
- 14‑day money‑back guarantee and flexible monthly or annual plans
- Simple setup via QR code and app activation; compatible with iPhone and Android devices
- Carbon‑negative network operation and purpose‑driven sustainability focus