HomeZero
HomeZero provides a whitelabel digital platform for installation and insulation companies in the energy transition, covering measures like heat pumps, solar panels, batteries, and insulation. The platform combines lead generation flows, a sales CRM, and operational ERP tools to convert website visitors into qualified leads and completed installations. Its Pico platform includes AI-powered features such as interactive home scans and photo-based pre-qualification to reduce unnecessary site visits.
- Artificial Intelligence
- Clean Technology
- Energy
- Enterprise Software
- Software Only
Funding
Founders
Product
Problem
Installation and insulation companies in the energy transition rely on generic contact forms and CRM systems that lack the technical intelligence to qualify leads or provide accurate calculations. This results in slow advisory processes, unqualified site visits, and lost customers who move to competitors with more digitalized sales journeys.
Solution
HomeZero provides a whitelabel digital platform that transforms a company's website into an active sales machine, guiding customers through self-qualification with interactive funnels, home scans, and financial business case calculations. The platform includes Pico, a proprietary CRM and ERP system that manages the full operation from lead intake to installation planning and digital delivery. By automating technical and financial qualification upfront, HomeZero reduces the workload on advisors and ensures they only engage with viable, high-intent leads. The platform integrates with existing systems or can fully replace them, offering real-time KPI insights across the entire sales and operations chain.
Target Audience
Primary customers are installation companies specializing in solar panels, heat pumps, air conditioning, home batteries, and insulation, as well as B2B2C organizations such as wholesalers, manufacturers, comparison sites, banks, insurers, and associations active in the energy transition.
Features
- Interactive lead flows with high conversion rates from website visitor to lead, including AI-powered home scans and photo upload modules for pre-visual inspection
- Intelligent lead filtering that automatically disqualifies technically unfeasible requests before they reach advisors
- Rekenmodellen (calculation models) that provide personalized, data-driven advice on ROI, payback periods, and feasibility for each specific home situation
- Pico CRM with offerte module, e-sign functionality, sales automations, and advisor capacity planning
- Pico ERP with planning board for technicians, field app for digital delivery with photo and data capture, and network management for installer ecosystems
- 100% whitelabel experience, allowing companies to maintain their own brand throughout the customer journey
- B2B2C network effects enabling collaboration between installers, wholesalers, manufacturers, and other market players
- Bi-weekly feature releases and continuous innovation cycles