Home Capital is a digital housing outlet in Colombia that buys properties directly from owners who need a fast, secure sale and then resells them at certified discount prices. The platform offers integrated credit facilitation and free personalized financial advisory, enabling buyers to purchase vetted homes below market value with streamlined financing. By eliminating traditional broker fees and providing end‑to‑end digital transactions, Home Capital reduces cost, time, and complexity for both sellers and buyers.
Funding
$3.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Homebuyers in Colombia often face high property prices, lengthy purchase processes, and reliance on multiple intermediaries, while sellers who need to liquidate quickly encounter limited options for fast, secure transactions.
Solution
Home Capital operates as a digital housing outlet that directly purchases properties from owners who require a rapid, safe sale. After acquiring the homes, the platform lists them at certified discount prices, enabling buyers to acquire residences below market value. The service also integrates credit facilitation, allowing purchasers to obtain financing through Home Capital’s partners, streamlining the entire transaction from sale to financing. Personalized financial education and advisory support are provided at no extra cost, helping both sellers and buyers navigate the process efficiently.
Target Audience
Home Capital serves property owners who need a quick, secure sale and prospective homebuyers seeking affordable, vetted residences with built‑in financing support.
Features
- Direct purchase of owner‑listed properties, eliminating traditional real‑estate broker fees
- Certified discount pricing on both new and pre‑owned homes, with market‑aligned guarantees
- Integrated credit assessment and loan origination to streamline buyer financing
- End‑to‑end digital transaction workflow, reducing paperwork and closing time
- 100% personalized financial advisory and education throughout the buying or selling journey
- Nationwide coverage in major Colombian cities with a curated inventory of vetted properties