Homebassador
Homebassador provides a platform for licensed REALTORS® to search, view, and share builder inventory—including listed and off-market spec homes—along with agent-only details such as commissions, incentives, and possession timing. The service lets agents create marketing links to curated home searches, turning those views into direct buyer leads, while builders publish their spec inventory and route enquiries to their sales teams.
- Property Technology
- Sales Technology
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
REALTORS® helping clients find new homes must chase builders one at a time, visiting multiple builder websites to piece together available inventory, agent-only details, and commission information. This fragmented process slows down client responses and makes it difficult to identify and share relevant off-market or quick-possession homes.
Solution
Homebassador provides a centralized platform where licensed REALTORS® can search listed and off-market spec inventory from participating builders, updated directly by the builders themselves. Agents access agent-only details such as commissions, incentives, builder rules, and possession timing, then build shortlists and share homes with clients through branded Marketing Links. When buyers explore these curated searches, leads come directly to the agent, protecting their relationship and commission eligibility. Builders use the platform to publish spec inventory, manage community profiles, route enquiries to their sales teams, and track which homes and campaigns are generating agent engagement.
Target Audience
Primary users are licensed REALTORS® seeking new home inventory and agent-only details, and homebuilders looking to distribute their spec and pre-construction inventory to a broader agent network.
Features
- Searchable database of listed and off-market spec homes with filters for home type, price, beds, square footage, and possession timing
- Agent-only details including commissions, incentives, builder rules, and possession timing
- Marketing Links that turn curated home searches into shareable links, with all buyer leads routed directly to the creating agent
- Pre-registration tools that let agents register clients with builders before visits to protect commission eligibility
- Builder-side inventory management with integrations to existing inventory systems or ERPs to reduce manual updates
- Community pages with rich media listings, builder promotions, and pre-construction models and plans
- Lead routing that sends interested buyers and their agents directly to the builder's sales team
- Analytics dashboard for builders to track engagement on homes, communities, and campaigns
- Unlimited team accounts for builders with controlled permissions for area managers