Beauty by Holition offers AR and AI-powered solutions for beauty brands, enabling virtual makeup try-on and AI-driven skin analysis. Their technology helps consumers visualize products and understand their skin, increasing engagement and driving sales.
Funding
Funding not disclosed
Founders
Product
Problem
Consumers struggle to visualize how makeup products will look on them before purchasing online, leading to uncertainty and potentially lower conversion rates. Similarly, identifying the correct skincare products and understanding skin concerns is often a complex and imprecise process for individuals.
Solution
Beauty by Holition provides an integrated suite of AR and AI-powered beauty technology solutions designed to enhance the online and in-store retail experience. Their core offering includes virtual makeup try-on capabilities, allowing users to digitally sample products with high fidelity. Additionally, their AI-driven NeoSkin tool performs detailed skin analysis, identifying various concerns and recommending personalized skincare routines. These solutions aim to increase consumer confidence, engagement, and ultimately drive sales for beauty brands.
Target Audience
Beauty brands and retailers seeking to enhance online and in-store customer engagement, improve conversion rates, and provide personalized product discovery experiences.
Features
- **NEO Beauty Studio**: Augmented Reality (AR) platform for virtual makeup try-on, enabling users to layer products and experiment with looks.
- **NEO Skin**: AI-powered skin health analysis tool that detects common concerns such as hyperpigmentation, dehydration, fine lines, wrinkles, and acne.
- **NEO Shade Finder**: AI-driven technology for accurate foundation and concealer shade matching based on individual skin tone and undertones.
- **Patented FaceSDK Technology**: Proprietary software library utilizing machine learning and AI to track thousands of facial data points for precise visualization and analysis.
- **Customizable UI/UX**: Solutions can be adapted to match brand aesthetics and user journey requirements, from out-of-the-box integrations to fully bespoke SDK deployments.
- **On-device Processing**: NeoSkin processes all user data locally on the device, ensuring privacy by not transmitting or storing personal data.
- **Advanced Analytics (Neo Report)**: Provides insights into user interaction, product engagement, and regional usage data to inform business strategy.
- **Omnichannel Deployment**: Solutions are designed for seamless integration across web, mobile, and in-store applications.