Hoffero provides a platform that links hotels and resorts with travel influencers, enabling the creation of shoppable video content and influencer collaborations that drive direct bookings. The service automates contract management, content distribution, and affiliate commission tracking, allowing hotels to reduce reliance on OTA commissions while creators monetize their travel stories. Revenue is generated through subscription fees from hotels and transaction fees on creator affiliate sales.
Funding
Funding not disclosed
Founders
Product
Problem
Hotels face high guest acquisition costs due to reliance on third-party booking channels, which charge substantial commissions and limit access to guest data. Low direct bookings hinder brand value enhancement and reduce marketing ROI.
Solution
Hoffero provides a video-first social commerce platform that enables hotels to create and distribute shoppable videos, enhancing customer engagement and driving direct bookings. The platform empowers hotels to connect directly with guests, showcase their offerings through visual storytelling, and maximize return on marketing investments. By leveraging AI-powered technology, Hoffero facilitates the rapid generation of engaging and interactive branded content while tracking performance to optimize campaigns. This approach reduces dependence on intermediaries, lowers acquisition costs, and improves access to valuable guest data.
Target Audience
The primary target audience includes hotels seeking to increase direct bookings, reduce reliance on third-party channels, and enhance customer engagement through visual content.
Features
- Shoppable video creation and distribution tools for hotels
- AI-powered content generation for engaging and interactive branded experiences
- Social media content optimized for various platforms
- HTML5 banner ads for native display ad networks
- Tools to turn social media pages into lead magnets
- Brand-aligned design across rich media content (banners, web stories, short videos)
- Personalized campaign segmentation to target potential guests effectively
- Performance tracking and analytics to optimize marketing ROI