This platform offers parents a single subscription model for accessing a wide variety of children's activities, including sports and creative courses, in Hamburg. The service utilizes a credit-based system allowing flexible booking and cancellation without long-term commitments or waitlists. This structure simplifies leisure planning for families by consolidating diverse local offerings into one manageable application.
Funding
Funding not disclosed
Founders
Product
Problem
Parents of children in Hamburg must navigate multiple websites, deal with long waiting lists, and manage separate payments for each activity, making leisure planning time‑consuming, inflexible, and costly.
Solution
hobay consolidates the local market for children’s extracurriculars into a single, credit‑based subscription platform. Users receive a monthly allotment of credits that can be spent on any listed activity—swim lessons, gymnastics, music, arts, and more—without additional membership fees. The mobile app provides real‑time availability, instant booking, and free cancellation up to a provider‑defined deadline, eliminating waitlists. Credits that are not used within 90 days roll over, and families can add extra credits on demand. Multi‑child accounts allow siblings to share the same credit pool, while the subscription can be paused or cancelled at any time. Providers integrate via a cloud‑hosted API that synchronizes class capacity and updates the marketplace automatically.
Target Audience
Parents and guardians of children aged 0–10+ in Hamburg who seek a flexible, all‑in‑one solution for booking extracurricular activities.
Features
- Credit‑based subscription model with three tiered plans (Family Light €29.90 / 30 credits, Family Plus €49.90 / 60 credits, Family Pro €89.90 / 120 credits) and on‑demand top‑up
- Mobile app with searchable catalog, real‑time class availability, and one‑tap booking
- Free cancellation up to the provider’s cut‑off time; no waitlists or overbooking
- 90‑day credit rollover and automatic monthly credit replenishment
- Multi‑child profile support; a single credit pool can be allocated across siblings
- Provider integration via RESTful API for inventory sync, automated status updates, and secure payment processing
- Transparent, usage‑based pricing with 0 € base membership fee; all credits are fully consumable