Hiya offers digital health solutions for women's reproductive healthcare in the Arab world, providing convenient access to at-home sampling and personalized care. Their platform delivers expert support tailored to cultural norms, ensuring women feel heard and in control of their health.
Funding
Funding not disclosed
Founders
Product
Problem
Women in the Arab world face challenges in accessing reproductive healthcare due to cultural stigmas, fragmented care systems, and limited access to personalized information about their hormonal health. Traditional in-clinic testing can be inconvenient, time-consuming, and may not always align with cultural norms.
Solution
Hiya provides a digital health platform that offers convenient at-home hormone testing and personalized care plans tailored to women's individual needs. Users complete a short health assessment to determine a customized hormone panel, then receive a sampling kit to collect a blood sample using a needle-free device. Samples are analyzed in a certified laboratory, and gynecologists provide science-backed interpretations of the results. Users receive personalized reports and can book consultations with doctors for expert recommendations and ongoing support. The platform ensures privacy and confidentiality through encrypted data storage and user-controlled data sharing.
Target Audience
Hiya's primary target audience is women in the Arab world seeking accessible, personalized, and science-backed reproductive healthcare solutions, particularly those interested in understanding their hormonal health for fertility, cycle health, or general well-being.
Features
- At-home hormone sampling kits with a virtually painless, needle-free blood collection device
- Personalized hormone panels based on individual health assessments
- Analysis by certified laboratories adhering to high-quality standards
- Gynecologist-reviewed results with clear, easy-to-understand insights
- Optional consultations with doctors for personalized care and recommendations
- Secure online account for accessing results and managing health information
- Encrypted data storage to ensure privacy and confidentiality