About Hive.co

Provides an event marketing platform that integrates with ticketing systems to leverage real-time buyer data for targeted email and SMS campaigns. It enables event promoters to automate marketing, segment audiences, and track campaign performance, helping to increase ticket sales and achieve sell-out events.

<problem> Event promoters often struggle to effectively target their marketing campaigns, leading to wasted ad spend and missed opportunities to increase ticket sales. Relying on generic marketing approaches fails to engage specific audience segments, resulting in lower conversion rates and difficulty achieving sell-out events. </problem> <solution> Hive provides an event marketing platform that integrates directly with ticketing systems, enabling event promoters to leverage real-time ticket buyer data for highly targeted email and SMS campaigns. The platform offers a centralized CRM to manage and segment audiences based on purchase behavior and demographics, allowing for personalized messaging that resonates with specific fan groups. By automating marketing workflows and providing detailed reporting and analytics, Hive empowers event organizers to optimize their campaigns, improve engagement, and drive significant increases in ticket revenue. The platform's integrations with ticketing partners streamline marketing efforts, eliminating manual workarounds and ensuring data accuracy. </solution> <features> - Integration with major ticketing platforms (e.g. Ticketmaster, AXS, See Tickets, Etix, DICE) for real-time ticket buyer data synchronization - Centralized CRM for events, enabling detailed fan profiles and audience segmentation based on purchase history and demographics - Personalized email and SMS marketing campaign creation with event-specific details - Marketing automation tools for email and SMS campaigns - Pre-sale registration functionality to collect fan data for early access opportunities - Contest creation tools to build contact lists and increase engagement - Web form creation for data collection - Reporting and analytics dashboards to monitor ticket sales and campaign performance, providing insights into revenue attribution - Hive Ads page to sync audience data to Meta Ads, exclude ticket holders, and launch campaigns faster </features> <target_audience> The primary target audience includes event promoters, marketing managers at music venues, festivals, fairs, rodeos, and comedy shows seeking to increase ticket sales and improve fan engagement. </target_audience>

What does Hive.co do?

Where is Hive.co located?

Hive.co is based in Pittsburgh, United States.

When was Hive.co founded?

Hive.co was founded in 2014.

How much funding has Hive.co raised?

Hive.co has raised 120000.

Location

Pittsburgh, United States

Founded

2014

Funding

120000

Employees

58 employees

Major Investors

Y Combinator, Velocity, Marc Bell Ventures, Ontario Centres of Excellence, Structure Capital

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Hive.co

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Executive Summary

hive.co 3K+

Crunchbase

Founded 2014 – Pittsburgh, United States

Funding

Estimated Funding

$100K+

Major Investors

Y Combinator, Velocity, Marc Bell Ventures, Ontario Centres of Excellence, Structure Capital

Team (50+)

No team information available.

Company Description

Problem

Event promoters often struggle to effectively target their marketing campaigns, leading to wasted ad spend and missed opportunities to increase ticket sales. Relying on generic marketing approaches fails to engage specific audience segments, resulting in lower conversion rates and difficulty achieving sell-out events.

Solution

Hive provides an event marketing platform that integrates directly with ticketing systems, enabling event promoters to leverage real-time ticket buyer data for highly targeted email and SMS campaigns. The platform offers a centralized CRM to manage and segment audiences based on purchase behavior and demographics, allowing for personalized messaging that resonates with specific fan groups. By automating marketing workflows and providing detailed reporting and analytics, Hive empowers event organizers to optimize their campaigns, improve engagement, and drive significant increases in ticket revenue. The platform's integrations with ticketing partners streamline marketing efforts, eliminating manual workarounds and ensuring data accuracy.

Features

Integration with major ticketing platforms (e.g. Ticketmaster, AXS, See Tickets, Etix, DICE) for real-time ticket buyer data synchronization

Centralized CRM for events, enabling detailed fan profiles and audience segmentation based on purchase history and demographics

Personalized email and SMS marketing campaign creation with event-specific details

Marketing automation tools for email and SMS campaigns

Pre-sale registration functionality to collect fan data for early access opportunities

Contest creation tools to build contact lists and increase engagement

Web form creation for data collection

Reporting and analytics dashboards to monitor ticket sales and campaign performance, providing insights into revenue attribution

Hive Ads page to sync audience data to Meta Ads, exclude ticket holders, and launch campaigns faster

Target Audience

The primary target audience includes event promoters, marketing managers at music venues, festivals, fairs, rodeos, and comedy shows seeking to increase ticket sales and improve fan engagement.