Event promoters often struggle to effectively target their marketing campaigns, leading to wasted ad spend and missed opportunities to increase ticket sales. Relying on generic marketing approaches fails to engage specific audience segments, resulting in lower conversion rates and difficulty achieving sell-out events.

Hive provides an event marketing platform that integrates directly with ticketing systems, enabling event promoters to leverage real-time ticket buyer data for highly targeted email and SMS campaigns. The platform offers a centralized CRM to manage and segment audiences based on purchase behavior and demographics, allowing for personalized messaging that resonates with specific fan groups. By automating marketing workflows and providing detailed reporting and analytics, Hive empowers event organizers to optimize their campaigns, improve engagement, and drive significant increases in ticket revenue. The platform's integrations with ticketing partners streamline marketing efforts, eliminating manual workarounds and ensuring data accuracy.

Integration with major ticketing platforms (e.g. Ticketmaster, AXS, See Tickets, Etix, DICE) for real-time ticket buyer data synchronization

Centralized CRM for events, enabling detailed fan profiles and audience segmentation based on purchase history and demographics

Personalized email and SMS marketing campaign creation with event-specific details

Marketing automation tools for email and SMS campaigns

Pre-sale registration functionality to collect fan data for early access opportunities

Contest creation tools to build contact lists and increase engagement

Web form creation for data collection

Reporting and analytics dashboards to monitor ticket sales and campaign performance, providing insights into revenue attribution

Hive Ads page to sync audience data to Meta Ads, exclude ticket holders, and launch campaigns faster

The primary target audience includes event promoters, marketing managers at music venues, festivals, fairs, rodeos, and comedy shows seeking to increase ticket sales and improve fan engagement.