The startup offers a history capture tool that analyzes e-commerce webshop data to generate automatic insights and KPI breakdowns, ensuring GDPR compliance. This enables online retailers to enhance performance metrics and make informed, data-driven decisions efficiently.
Funding
$810K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
E-commerce businesses often struggle to understand the impact of website changes on key performance indicators (KPIs) due to a lack of historical data and comprehensive analytics. Relying on team member recollections or incomplete data from standard analytics tools leads to biased decision-making and missed opportunities for optimization. This makes it difficult to identify which specific changes drove positive or negative results.
Solution
Historian provides a history management platform that automatically captures changes to e-commerce webshops and translates past actions into actionable insights. By tracking website updates daily and identifying key elements, the platform enables data-driven teams to learn from every change. It offers features like heatmaps that tie interactions to conversion rates and revenue, passive split testing to determine the effectiveness of updates, and a news feed that delivers instant conclusions about website performance. This allows e-commerce teams to understand the "why" behind every change and make informed decisions to improve KPIs.
Target Audience
The primary target audience includes e-commerce managers, CRO specialists, marketing teams, and web developers who need to understand the impact of website changes on KPIs and optimize their online stores for better performance.
Features
- Automatic capture of website updates, preserving every page and product detail
- Identification of key elements, such as hero banners, menus, and product data, while filtering out dynamic content
- Heatmaps that overlay conversion rates, revenue per click, and purchased products on historical website versions
- Passive split testing to detect human-made edits and determine their effectiveness
- News feed that delivers instant, AI-driven conclusions about website performance
- KPI movement breakdown feature that identifies the largest impacts from various attribution angles
- Before-and-after heatmap comparisons to track how changes impact customer clicks and interactions