HIRO produces high‑performing, unbleached diapers that combine soft TruCotton with up to 50 % less plastic than conventional brands, delivering five times drier performance and faster absorption.
Funding
Funding not disclosed
Founders
Product
Problem
Conventional disposable diapers are made with bleached cotton, large amounts of plastic, and chemical additives, resulting in products that can take centuries to decompose in landfills and may cause skin irritation for infants.
Solution
HIRO offers an unbleached, hypoallergenic diaper that combines soft TruCotton with up to 50 % less plastic than typical brands, delivering five times drier performance and faster absorption. Each diaper includes a disposable Myco‑Pod containing dormant, plastic‑eating Mycelium that activates upon contact with waste, enabling the diaper’s plastic components to break down in landfills within a year. The product is dermatologist‑tested, sourced from family‑run American cotton farms, and designed to provide reliable leak protection while minimizing environmental impact.
Target Audience
HIRO targets environmentally conscious parents of infants and toddlers who seek high‑performance, skin‑safe diapers with a reduced ecological footprint.
Features
- Unbleached TruCotton core for a soft, chemical‑free surface that is gentle on baby skin
- Up to 50 % reduction in plastic usage compared to leading disposable diapers
- Mycodigestible™ technology: a Myco‑Pod with dormant Mycelium that digests plastic when discarded, achieving full degradation in under 12 months
- Five‑times drier performance with rapid absorption, reducing blowouts and diaper changes
- Hypoallergenic and dermatologist‑tested formulation to minimize irritation and allergic reactions
- Compatible wipes made from the same unbleached cotton for a complete, eco‑friendly diapering system