hiperfy is a platform that utilizes AI-driven analytics to connect brands with influencers by evaluating compatibility based on language, categories, and engagement metrics. The service enables businesses to efficiently identify and manage influencer partnerships, optimizing marketing spend by up to 35% through data-driven decision-making.
Funding
$380K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many brands struggle to efficiently identify and manage influencer partnerships, often lacking comprehensive data to ensure compatibility and optimize marketing spend. This can lead to wasted resources and ineffective campaigns due to poor influencer alignment with brand values and target audiences.
Solution
Hiperfy is an AI-powered platform designed to connect brands with relevant influencers by analyzing compatibility across various factors, including language, content categories, and engagement metrics. The platform enables businesses to efficiently discover, evaluate, and manage influencer collaborations, ensuring data-driven decision-making throughout the campaign lifecycle. Hiperfy provides detailed analytics and insights into influencer performance, allowing brands to optimize their marketing strategies and maximize ROI. By leveraging AI, Hiperfy streamlines the influencer marketing process, saving time and resources while improving campaign effectiveness.
Target Audience
Hiperfy primarily targets marketing teams and brand managers seeking to optimize their influencer marketing strategies and improve ROI through data-driven decision-making.
Features
- AI-driven influencer matching based on language, categories, and engagement metrics
- Access to a database of 250 million influencer profiles across Instagram, TikTok, and YouTube
- Influencer affinity scoring to evaluate alignment with brand values
- Campaign-specific list creation for targeted influencer analysis and performance monitoring
- Performance tracking of influencer posts with comparison dashboards
- AI-powered chat for campaign tips and suggestions
- Downloadable reports with detailed analytics, metrics, and graphs
- Identification of similar creators based on chosen influencers
- Link management to measure clicks and engagement driven by each influencer