About Hiiper

Hiiper is an independent data and insights agency that analyzes millions of bank transactions and scanned receipts to provide real-time consumer spending data across all retail channels. This enables brands and retailers to gain actionable insights into market trends and customer behavior, enhancing their marketing strategies and growth opportunities.

```xml <problem> Brands and retailers often lack comprehensive, real-time visibility into consumer spending patterns across all retail channels, hindering their ability to make informed marketing and strategic decisions. Traditional market research methods are often outdated, incomplete, and fail to capture the nuances of consumer behavior in a rapidly evolving market landscape. This lack of granular data limits the ability to identify growth opportunities and optimize marketing campaigns effectively. </problem> <solution> Hiiper provides an independent data and insights platform that analyzes millions of bank transactions and scanned receipts to deliver real-time consumer spending data across all retail channels. By leveraging consumer-sourced data, Hiiper offers a complete view of markets where consumers purchase products or services, and the providers from which they make these purchases. This approach provides a unique and current perspective on the spending habits of households, enabling brands and retailers to gain actionable insights into market trends, customer behavior, and competitive dynamics. Hiiper's data empowers businesses to identify growth opportunities, optimize marketing strategies, and make data-driven decisions. </solution> <features> - Analysis of millions of bank transactions from over 100,000 consumers. - Processing of more than 25 million scanned receipts. - Web scraping of data from major retailer webshops. - Offline price data collection from physical stores. - Near real-time data updates for timely insights. - Cross-channel data aggregation, covering both online and offline spending. - Segmentation tools for identifying and targeting specific consumer groups. </features> <target_audience> Hiiper's primary customers are brands, retailers, and manufacturers across various industries seeking to gain a comprehensive understanding of consumer spending behavior and market trends. </target_audience> <revenue_model> Hiiper generates revenue through subscriptions to its data and insights platform, as well as through customized data analysis and reporting services. </revenue_model> ```

What does Hiiper do?

Where is Hiiper located?

Hiiper is based in Nieuw Amsterdam, The Netherlands.

When was Hiiper founded?

Hiiper was founded in 2014.

How much funding has Hiiper raised?

Hiiper has raised 2000000.

Location

Nieuw Amsterdam, The Netherlands

Founded

2014

Funding

2000000

Employees

14 employees

Major Investors

Cashback Holding

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Hiiper

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Executive Summary

hiiper.nl 1K+

Crunchbase

Founded 2014 – Nieuw Amsterdam, The Netherlands

Funding

Estimated Funding

$2M+

Major Investors

Cashback Holding

Team (10+)

No team information available.

Company Description

Problem

Brands and retailers often lack comprehensive, real-time visibility into consumer spending patterns across all retail channels, hindering their ability to make informed marketing and strategic decisions. Traditional market research methods are often outdated, incomplete, and fail to capture the nuances of consumer behavior in a rapidly evolving market landscape. This lack of granular data limits the ability to identify growth opportunities and optimize marketing campaigns effectively.

Solution

Hiiper provides an independent data and insights platform that analyzes millions of bank transactions and scanned receipts to deliver real-time consumer spending data across all retail channels. By leveraging consumer-sourced data, Hiiper offers a complete view of markets where consumers purchase products or services, and the providers from which they make these purchases. This approach provides a unique and current perspective on the spending habits of households, enabling brands and retailers to gain actionable insights into market trends, customer behavior, and competitive dynamics. Hiiper's data empowers businesses to identify growth opportunities, optimize marketing strategies, and make data-driven decisions.

Features

Analysis of millions of bank transactions from over 100,000 consumers.

Processing of more than 25 million scanned receipts.

Web scraping of data from major retailer webshops.

Offline price data collection from physical stores.

Near real-time data updates for timely insights.

Cross-channel data aggregation, covering both online and offline spending.

Segmentation tools for identifying and targeting specific consumer groups.

Target Audience

Hiiper's primary customers are brands, retailers, and manufacturers across various industries seeking to gain a comprehensive understanding of consumer spending behavior and market trends.

Revenue Model

Hiiper generates revenue through subscriptions to its data and insights platform, as well as through customized data analysis and reporting services.