Highstreet operates a metaverse platform that merges retail commerce with interactive gaming experiences. Users can acquire virtual real estate and purchase in-game assets, including exclusive phygital products. The ecosystem utilizes the HIGH token as its native in-game currency for asset acquisition within the digital world.
Funding
$6.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Existing metaverses often lack compelling commerce integrations, limiting user engagement and the utility of virtual assets. Users struggle to find meaningful ways to spend and utilize their digital assets within these virtual environments, hindering the development of true meta-lifestyles.
Solution
Highstreet is a commerce-centric metaverse that merges decentralized finance (DeFi) with an integrated marketplace for both digital and physical products (phygital). The platform allows users to acquire in-game items and virtual real estate, enhancing their metaverse experiences through asset ownership and personalization. By blending retail with gaming, Highstreet aims to create a multifaceted metaverse where users can engage in immersive shopping experiences and develop meta-lifestyles. The platform's native token, HIGH, facilitates transactions and powers the in-game economy.
Target Audience
Highstreet targets users interested in metaverse experiences, online shopping, digital asset ownership, and gaming, particularly those seeking immersive and commerce-driven virtual environments.
Features
- Integrated marketplace for buying and selling digital and phygital products
- Virtual real estate ownership and customization
- In-game items to enhance the metaverse experience
- Native HIGH token for in-world transactions
- Integration with decentralized finance (DeFi) protocols
- Partnerships with established brands and retailers to bring real-world products into the metaverse