The startup offers an AI-driven marketing compliance platform that connects social media accounts to analyze posts and captions for adherence to state regulations and social media guidelines. This technology enables cannabis marketers to minimize compliance risks while effectively targeting new consumers through influencer partnerships.
Funding
$2.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Cannabis marketers face a complex and rapidly evolving landscape of state regulations and social media guidelines, making it difficult to ensure content compliance. Failure to adhere to these regulations can result in penalties, account shutdowns, and damage to brand reputation. Manually checking every post and caption for compliance is time-consuming and prone to human error.
Solution
Highlyte offers an AI-powered marketing compliance platform designed to automate the process of ensuring adherence to cannabis advertising regulations and social media guidelines. The platform connects to social media accounts and analyzes posts, images, videos, and captions for potential compliance violations. By identifying at-risk content before publication, Highlyte helps marketers avoid penalties, prevent account shutdowns, and maintain brand safety. The platform provides risk reports with actionable insights, enabling marketers to adjust their content strategy and confidently push creative boundaries.
Target Audience
Highlyte targets cannabis marketers, marketing teams, and companies managing social media content and influencer partnerships who need to ensure compliance with advertising regulations and social media guidelines.
Features
- AI-driven analysis of social media posts, images, videos, and captions for compliance risks
- Integration with Google Drive and Dropbox for content checking before publication
- Instagram Health Check feature to identify overall account risk and potential shadowbans
- Risk Reports providing in-depth analysis of content risks and cost implications
- Daily smart monitoring with risk reports delivered to the user's inbox
- Regulations Wiki providing up-to-date information on the latest regulations and best practices