HighlightX Media
Game provides a programmatic platform that detects live sports moments in real time and enables advertisers to buy and serve targeted CTV ads during high‑impact events such as touchdowns or halftime. The solution integrates with existing DSPs via curated deal IDs, offers household‑level targeting using logged‑in data, and delivers detailed real‑time and post‑game reporting across major streaming environments.
- Advertising Technology
- Data & Analytics
Funding
Founders
Product
Problem
Brands struggle to reach viewers during high‑impact live sports moments on connected TV because traditional broadcast buys are expensive, require long lead times, and lack precise audience targeting.
Solution
Game offers a programmatic CTV platform that automatically detects live sports games in real time and enables advertisers to serve ads during specific moments such as touchdowns, red‑zone plays, or halftime. By integrating with existing demand‑side platforms through curated deal IDs, brands can purchase inventory without preset minimums or traditional broadcast contracts. The system leverages logged‑in household data and advanced audience signals to target specific viewers, and provides both real‑time and post‑game reporting with game‑level and moment‑level insights. This approach delivers broadcast‑caliber exposure at programmatic pricing while maintaining transparency and agility in campaign activation.
Target Audience
Primary customers are brands and agencies seeking to advertise on connected TV during live sports events, as well as marketers who require precise audience targeting and measurable results.
Features
- Real‑time live game detection across major CTV streams
- Moment‑based activation targeting high‑impact events (e.g., touchdowns, halftime)
- Programmatic buying via curated deal IDs compatible with existing DSPs, no preset minimums
- Logged‑in household targeting using CTV authentication and audience signals
- Real‑time and post‑game reporting with detailed game and moment analytics
- Seamless delivery across leading connected TV platforms and devices