Funding
Funding not disclosed
Founders
Product
Problem
Traditional market research methods are often slow, expensive, and struggle to reach younger demographics, making it difficult for businesses to quickly and affordably gather insights from this critical consumer segment. Existing polling platforms may lack robust vetting processes, leading to unreliable data and skewed results.
Solution
HICH provides a self-service market research and insights platform that leverages a global network of vetted participants on its social polling app, HICHAPP, to deliver fast and affordable data. The platform combines human intelligence with proprietary AI to craft personalized surveys, target specific demographics, and analyze responses to generate actionable insights. By gamifying the polling experience, HICH attracts a large base of Gen Z and Millennial users, providing access to a hard-to-reach demographic. The platform's AI algorithms analyze the poll data, identify trends, and generate reports, enabling businesses to make data-driven decisions without the need for extensive market research expertise.
Target Audience
HICH's primary target audience includes businesses of all sizes, particularly SMEs and large organizations, seeking affordable and rapid market research insights, with a focus on understanding the preferences and opinions of Gen Z and Millennial consumers.
Features
- Social polling app (HICHAPP) with over 1 million global respondents
- Proprietary AI for personalized survey creation and targeted respondent selection
- Real-time image ranking platform (RankUp) for visual preference testing
- Gamer detection system to ensure data quality and prevent fraudulent responses
- Cohort targeting system for precise demographic segmentation
- Easy-to-use platform designed for individuals, SMEs, and large organizations
- Mobile apps available on iOS and Android