Butty develops an over-the-counter medicated cream formulated with FDA-approved medications and soothing botanicals to treat and prevent common posterior discomfort. This clean, nontoxic skincare product integrates seamlessly into daily self-care routines for ongoing anal health maintenance. The company aims to destigmatize conversations around anal care by offering an accessible, effective solution for perianal issues.
Funding
Funding not disclosed
Founders
Product
Problem
Over 150 million people in the US experience perianal discomfort from conditions like hemorrhoids, irritation, and inflammation. Due to social stigma, a significant percentage of individuals avoid seeking professional medical advice, leading to untreated conditions and prolonged discomfort.
Solution
Butty offers a doctor-approved, over-the-counter cream designed to relieve discomfort, soothe irritation, and reduce inflammation associated with common perianal issues. The formulation combines FDA-approved medications with soothing botanicals and natural anti-inflammatories. Butty aims to normalize anal health as part of a daily self-care routine, similar to facial skincare. The product is designed both to treat existing problems and prevent future occurrences.
Target Audience
Butty's target audience includes individuals experiencing perianal discomfort from conditions like hemorrhoids, irritation, and inflammation, as well as those seeking to incorporate anal care into their daily self-care routine.
Features
- Combines FDA-approved medications with natural ingredients.
- Formulated with soothing botanicals and natural anti-inflammatories.
- Free from parabens, sulfates, phthalates, and fragrances.
- Designed for both treatment and preventative care.