Bobbie provides organic baby formula through a subscription service, utilizing a simple recipe that meets both European and US organic standards without fillers or corn syrup. This approach addresses the need for high-quality, easily digestible nutrition for infants, ensuring consistent delivery and support for parents.
Funding
$131.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
+2Founders
Product
Problem
Many commercially available infant formulas do not meet both US and European organic standards, potentially exposing infants to unnecessary fillers, corn syrup, and other undesirable ingredients. Parents often struggle to find a formula that aligns with their desire for clean, high-quality nutrition that closely resembles breast milk.
Solution
Bobbie provides a range of organic infant formulas designed to meet both US and European standards, offering parents a clean-label alternative. The formulas are modeled after breast milk, utilizing organic ingredients and avoiding corn syrup, maltodextrin, palm oil, and gluten. Bobbie offers different formula options, including an Organic Original formula, a Grass-fed Whole Milk formula, and an Organic Gentle formula with partially hydrolyzed proteins for sensitive babies. The company emphasizes rigorous testing, with over 2,000 quality checks per batch, and manufactures its formulas in the United States.
Target Audience
Bobbie's primary customers are parents seeking organic, European-style infant formula that meets high safety and quality standards and closely resembles breast milk composition.
Features
- Certified USDA and EU organic, ensuring high-quality ingredients and production standards
- Available in three formulations: Organic Original (skim milk-based), Grass-fed Whole Milk, and Organic Gentle (partially hydrolyzed whey protein)
- Modeled after breast milk with 100% lactose as the primary carbohydrate source
- Contains industry-leading levels of DHA (20mg/100kcal) to support brain development
- Formulated without corn syrup, maltodextrin, palm oil, gluten, or soy
- Manufactured in the USA with rigorous quality control, including over 2,000 safety checks per batch
- Subscription service available with 10% discount, free shipping, and guaranteed supply at locked-in pricing