Rodeo provides a passwordless auto-login solution for Shopify that identifies and logs in returning customers from email and SMS links, eliminating anonymous traffic. This technology increases conversion rates by ensuring that known users are recognized, thereby reducing abandoned carts and enhancing overall sales performance.
Funding
$1.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Shopify stores often struggle with anonymous website traffic, particularly from email and SMS marketing campaigns, leading to lost conversion opportunities and incomplete customer data. A significant portion of known customers arriving from these channels are not automatically recognized, resulting in abandoned carts and hindering personalized marketing efforts.
Solution
Rodeo provides a passwordless auto-login solution for Shopify stores that instantly identifies and logs in returning customers arriving from email and SMS links. By seamlessly linking a shopper's email or phone number to their Shopify account upon arrival, Rodeo eliminates login friction and maximizes the value of each visit. This "soft-login" technology ensures that known users are recognized, enabling personalized experiences, reducing abandoned carts, and improving overall customer lifetime value. The platform integrates without code, automatically updating email and SMS links to leverage identity resolution.
Target Audience
Rodeo primarily targets Shopify store owners and marketing teams looking to improve conversion rates, reduce abandoned carts, and enhance customer lifetime value through improved customer recognition and personalization.
Features
- Automatic identification and login of returning customers from email and SMS links
- Seamless integration with Shopify stores without requiring coding or changes to existing workflows
- Real-time synchronization of customer data upon arrival, enabling immediate personalization
- Comprehensive reporting dashboard with actionable data on logged-in shopper behavior, conversion rates, and revenue boosts
- First-party data utilization for personalized experiences and retargeting campaigns in a post-cookie environment
- Reduction in customer support tickets related to login issues
- Extended retargeting window by leveraging identified customer data